In 1970, the french Daniel Raufast came across a poster advertising Hair, the musical. Interested by all the barefooted youngsters wearing jeans, he developed a new shoe concept which he believed to be more compatible with the blue-jean generation. The designer Jacques Chevallereau then created the first 'jean boot'. This new shoe was very different because of the use of nubuck, shapes that looked more like short boots than regular shoes. The success was huge and within one season, Kickers production capacity grew from 300 to 12,000 pairs per month. Immediately successful in France, then Germany, by 1974, Kickers were selling in over 70 countries.