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Privacy Policy

Welcome to the Awesome Shoes website.

At Awesome Shoes we are committed to protecting and respecting your privacy. This notice sets out key information regarding Awesome Shoes and how any personal data you provide to us will be processed. For more detailed information on how we use your data and your rights regarding your data, please read our full Privacy Policy and Cookie Policy. For all other information regarding our services, please refer to our Terms of Use & Service.

If you would like more information about how we collect, use and store your personal data, you can contact us at any time by emailing customercare@awesomeshoes.com, calling 020 3868 5772 or writing to the Privacy Team at Awesome Shoes Ltd, 55 North Woolwich Road, London, E16 2AA, United Kingdom.

About us

The Awesome Shoes website is owned and run by Awesome Shoes Ltd (referred to here as "we", "our", "us"). The term "our online services" refers to www.awesomeshoes.com, our mobile and tablet applications, our pages on third party social media platforms such as Instagram, Facebook, Twitter and any other websites or apps we own or run from time to time. The term "our services" refers to our online services and any of our other products and services offered from time to time. If you use any of our services, we will refer to you using the terms "user", "visitor", "you", "your", "yours" in this policy.

For the purpose of the UK Data Protection Act 2018 and the General Data Protection Regulation 2016 (the Law), the data controllers for any personal information we hold about you are Awesome Shoes Ltd of 55 North Woolwich Road, London, E16 2AA, United Kingdom.

What personal data do we collect and why?

We collect your personal data when you place an order, call our Customer Care team, sign up for our marketing communications, browse our website or use the other services offered by our website (www.awesomeshoes.com). The data we collect includes details you provide to us, such as your given name and surname and your shipping and billing addresses. We also collect data regarding your shopping habits and the pages and products you have viewed from your use of the website. We use this data to:

Under the Law, we must have a valid legal basis to process your data. In most instances, we will process your data because we have a contract with you e.g. to deliver your purchases, or to provide you with other services you have requested. We will also use your personal data to send you sales and marketing communications that we believe may be of interest to you if we have your explicit consent for this activity, or if you are an existing customer where we have a legitimate interest in communicating with you. You can opt out of sales and marketing communications from us at any time.

Who will process your data?

Your personal data will be processed by Awesome Shoes Ltd as the data controllers. We may also retain the services of external suppliers to help meet our business needs and may share your data with these suppliers. These suppliers have been selected after a rigorous evaluation process and chosen for their security, reliability and competence. They will process your data only under our instructions. Some of these suppliers may be based in non-EU countries. Where this is the case, the transfer of your personal data to these countries is carried out in compliance with the guarantees provided by law.

How long do we keep your data?

We will not retain your personal data for longer than is necessary to fulfil the purposes for which you provided that personal data, unless the law permits or requires that we retain it for longer. The retention period varies depending on the purpose of the processing. For example, the data collected during your purchase of goods on www.awesomeshoes.com are retained in accordance with local tax law (seven years in the UK), while those data used to send you our marketing communications are retained until you ask to be unsubscribed.

What are your rights regarding your personal data?

Under the Law, you have the right to:

You can exercise these rights at any time by emailing customercare@awesomeshoes.com, calling 020 3868 5772 or writing to the Privacy Team at Awesome Shoes Ltd, 55 North Woolwich Road, London, E16 2AA, United Kingdom.

If you believe that the processing of your personal data has been carried out unlawfully, you can file a complaint with the supervisory authority responsible for compliance with the rules on personal data protection in your jurisdiction. In the UK, the complaint should be presented to the Information Commissioner's Office (https://ico.org.uk/).

This Privacy Policy may undergo changes and additions from time to time. Where possible we will inform you of any changes, but please check the contents periodically. The date of issue is shown at the end of the notice.

Who is the data controller?

Under the data protection law, the data controller is responsible for ensuring that your data is held securely, that you are given accurate information about how your data is used, and that your rights regarding your data are respected.

The Awesome Shoes website is owned and run by Awesome Shoes Ltd (referred to here as "we", "our", "us"). For the purpose of the UK Data Protection Act 2018 and the General Data Protection Regulation 2016 (the Law), the data controllers for any personal data we hold about you are Awesome Shoes Ltd of 55 North Woolwich Road, London, E16 2AA, United Kingdom.

The term "our online services" refers to www.awesomeshoes.com, our mobile and tablet applications, our pages on third party social media platforms such as Instagram, Facebook, Twitter and any other websites or apps we own or run from time to time. The term "our services" refers to our online services and any of our other products and services offered from time to time. If you use any of our services, we will refer to you using the terms "user", "visitor", "you", "your", "yours" in this policy.

Should you have any queries about our use of your personal data, please email customercare@awesomeshoes.com, call 020 3868 5772 or writing to the Privacy Team at Awesome Shoes Ltd, 55 North Woolwich Road, London, E16 2AA, United Kingdom.

What personal data do we collect?

We collect and process only the data that is required to allow us to provide our services to you. We collect the following data when you browse or shop at www.awesomeshoes.com:

How do we use the personal data we collect?

We collect and process your personal data for the following purposes:

What is our legal basis for processing your personal data?

Under the Law we must have a valid reason for using your personal data and we may not collect, store or use data about you that is not compatible with that reason. There are four valid reasons for our use of your personal data:

The legal basis for each of the ways in which we use your personal data is as follows:

When you purchase a product from www.awesomeshoes.com we ask you for the personal data necessary to allow us to fulfil our contract with you including taking payment, completing any related anti-fraud checks if you choose to pay by credit/debit card, billing, shipping and delivery of the product and possible handling of the return.

Our legal basis for processing:

When you visit www.awesomeshoes.com, we will collect the personal data necessary to allow us to provide you with the services of the website, such as placing and holding items in your shopping bag.

Our legal basis for processing:

When you visit www.awesomeshoes.com, we will use some data about your use of the website to help us improve the website and our promotion of the website. This will include data about how you came to the website; the date and time of your visit; products you viewed or searched for; page response times, download errors, length of visits to certain pages, page interaction data (such as scrolling, clicks, and mouse-overs), and methods used to browse away from the page.

Our legal basis for processing:

We also collect data about your use of www.awesomeshoes.com by using cookies. More information about how we use cookies and how you can, if you wish, turn off cookies is included in our Cookie Policy.

Our legal basis for processing:

When you register on www.awesomeshoes.com, we will collect the data necessary to ensure that we can recognise you on return visits and provide you with the services registration offers, such as creating a Wish List or subscribing to emails about your favourite brands. If you would prefer not to continue receiving these emails, you can unsubscribe at any time using the link on the bottom of the email, or by contacting our Customer Care team.

Our legal basis for processing:

When you sign up for our marketing communications, we will ask you for your email address to enable delivery of our marketing communications. If you would prefer not to receive these emails, you can unsubscribe at any time using the link on the bottom of the email, or by contacting our Customer Care team.

Our legal basis for processing:

If you have purchased from www.awesomeshoes.com, we will use the personal data we hold about you, including your purchase history, to contact you regarding products and services that may be of interest to you. This contact will normally be via email, but in certain circumstances we may contact you via other methods e.g. we may call you if an item you have been eager to purchase comes back into stock. If you would prefer not to be contacted in this way, you can unsubscribe from emails at any time using the link on the bottom of the email, or update your preferences via www.awesomeshoes.com or by contacting our Customer Care team.

Our legal basis for processing:

We analyse contact data, purchase histories, web browsing data and lifestyle data to tailor our marketing communications, web site presentation and internet advertising to meet your preferences. For example, if you have been browsing or have previously purchased a particular brand, we may send you an email to tell you that these are now on sale or display similar products to you on our website or as part of our advertising on other websites.

Our legal basis for processing:

When you contact our Customer Care team, we will use the personal data you provide and that we have collected to respond to your requests for help or information.

Our legal basis for processing:

When you use the App version of our website, we will collect data regarding your use of the App and your IP address, in order to send you push notifications about products and services that we believe may be of interest to you.

Our legal basis for processing:

When you call our Customer Care team, your call will be recorded for training and fraud prevention purposes.
Our legal basis for processing

We will use the contact information that you provide to deliver service messages such as any change to our Terms and Conditions or Privacy Policy, delivery updates or other non-marketing communications such as fraud prevention checks.

Our legal basis for processing:

Who will process your data?

Your personal data will be processed by the internal staff of Awesome Shoes Ltd who have been specifically trained and authorised for this processing.

Your personal data will also be transmitted to third parties that we use to provide our services; these parties have been rigorously assessed and offer a guarantee of compliance with the legislation on the processing of personal data. These parties have been designated as data processors and carry out their activities according to the instructions given by Awesome Shoes Ltd.

The third parties in question belong to the following categories: banking operators, internet providers, companies specialising in IT and telematics services; couriers; companies that carry out marketing activities, including social media organisations; companies specialising in market research and data processing; companies offering contact centre services; companies providing publishing and distribution services.

Under some circumstances we may be required to disclose or share your data without your consent, for example if we are required by the police, the courts or for other legal reasons. Your data may be transmitted to the police, judicial and administrative authorities, in accordance with the law, for the investigation and prosecution of crimes, the prevention of and protection from threats to public security, to allow Awesome Shoes Ltd to ascertain, exercise or defend a right in court, as well as for other reasons related to the protection of the rights and freedoms of others.

We may also transfer your personal data to a buyer or potential buyer in the event that our assets are acquired by another organisation. The purchaser will be required by law to use your personal data only as described in this Privacy Policy

Data transfer outside the European Union

Some of the third parties listed in the previous paragraph 'Who will process your data?' may be located in countries outside the European Union that nevertheless offer an adequate level of data protection, as established by specific decisions of the European Commission (https://ec.europa.eu/info/law/law-topic/data-protection/data-transfers-outside-eu/adequacy-protection-personal-data-non-eu-countries_en)

The transfer of your personal data to countries that do not belong to the European Union and that have not been assessed as offering adequate levels of protection will be performed only:

How long do we keep your data?

We keep your personal data for a limited period of time in line with our data retention policy. The specific retention period will vary according to the reason for processing your personal data. After this period, your data will be permanently erased or otherwise irreversibly rendered anonymous.

Your personal data are retained in accordance with the following criteria: When you have purchased goods from www.awesomeshoes.com, we will retain the billing data until the end of the relevant accounting period, normally seven years from the billing date;

When you make a payment, we will retain your payment details up to the certification of the payment and the completion of the relevant administrative-accounting formalities regarding your right of withdrawal and the terms applied for the disputing of the payment;

When you provide us with personal data in order to use the services of www.awesomeshoes.com, such as marketing communications, we will keep your data for this purpose until the termination of the service or until you cancel your subscription to the service;

When you give us your consent to send you marketing communications, you can withdraw your consent at any time. We will consider your consent to be current for five years from your last interaction with any email that we send you, with our App or with www.awesomeshoes.com In any case, we will reduce the number of marketing contacts after six months if you don't interact with us;

When we use your personal data and browsing history to analyse your behaviour in order to customise the website and to show you personalized sales offers, we will keep the data for analytical purposes until you ask us to delete it;

When we use personal data for market research and satisfaction surveys, we will keep the data until you ask us to stop.

When you contact our Customer Care team, we will keep any additional personal data you provide that is specific to your inquiry for as long as you remain an active customer of www.awesomeshoes.com.

When you contact our Customer Care team, we will keep the call recording for six months. Credit card details are not recorded as part of the call.

Your rights

You have the right to request a copy of the data that we hold about you (and we will provide this to you free of charge once we have confirmed your identity).

If you would like a copy of some or all of your personal data, please email or write to us using the contact details in this policy.

If we do hold data about you we will:

You have the right to ask us to correct any inaccuracies in the personal data we hold about you and to stop us using your data until it has been corrected. We want to make sure that your personal data is accurate and up to date and we will be happy to correct or remove data you think is inaccurate.

If you have given us your consent to use your personal data for marketing, you have the right to withdraw your consent at any time by calling our Customer Care team, clicking "unsubscribe" on a marketing email or replying STOP to a text message. Alternatively, you can sign into your account on www.awesomeshoes.com and update your requirements in the Contact Preferences. You may receive a small number of further communications immediately after unsubscribing but we will implement your request as quickly as possible.

You have the right at any time to oppose our processing of your personal data on the basis of our legitimate interest. You will need to explain the reasons behind your request and allow us to consider your request and respond.

You have the right to request the deletion of your personal data. After receiving and reviewing your request, if legitimate it will be our responsibility to promptly cease processing and to delete your personal data.

You have the right to receive a copy of your data that we process based on your consent or on the basis of a contract with you in a standard format. If you wish, where technically possible, we can transfer your data directly to a third party indicated by you.

To exercise any of these rights, you can sign in to your account, contact our Customer Care team at customercare@awesomeshoes.com or 020 3868 5772 or write to our Privacy Team at Awesome Shoes Ltd, 55 North Woolwich Road, London, E16 2AA, United Kingdom.

To ensure that the data of our users are not subject to breaches or illegitimate use by third parties, we will ask you to confirm your identity before carrying out your request.

Security

We protect your personal data with specific technical and organisational security measures aimed at preventing your personal data from being used illegitimately or fraudulently.

In particular, we use security measures that guarantee: pseudonymisation or encryption of your data; the confidentiality, integrity, and availability of your data as well as the resilience of the systems and services that process them; the ability to restore data in the event of a data breach. Furthermore, Awesome Shoes Ltd undertakes to test, verify and regularly evaluate the effectiveness of technical and organizational measures in order to guarantee continuous improvement in the safety of processing.

Complaints

If you believe that Awesome Shoes Ltd is processing your personal data in contravention of the Law, you can file a complaint with the supervisory authority responsible for compliance with the rules on personal data protection.

In the UK, the complaint can be presented to the ICO. More information on how to complain is available on the ICO's website at https://ico.org.uk/.

Changes to this notice

We keep our Privacy Policy under regular review in order to reflect changes in our services and in privacy regulation.

Legislative references and useful links.

The processing of your personal data is carried out by Awesome Shoes Ltd. in compliance with the Regulation (EU) 2016/679 general regulation on data protection, UK Data Protection Act 2018 and rules on the processing of personal data (https://ico.org.uk/.).

Last updated March 7, 2019

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