About Us

At Awesome Shoes, we are on a mission to provide comfort and style for little feet. From our home at the Royal Docks in London we are a team of designers, developers, shoppers, curators and shoe lovers. We sweat the details so you don't have to.

Start with why

We came up with the idea of Awesome Shoes before we had children. Our friends and family were all becoming parents and never had the time nor the energy to go shopping for their kids shoes. The traditional experience of buying kids shoes at a shoe shop with its queues, appointments, noise and crowds was stressful, joyless and certainly not awesome.

So, we quit our jobs and that’s how Awesome Shoes was born!

We set out with a simple mission to build an easy-to-use shop selling a curated collection of the best kids shoes and to solve the hardest problem with buying kids shoes online: knowing which size to buy.

How we do it

Your child’s feet have a big job to do — they have to support your little one’s growing body and make sure they can run, jump, and skip with ease. We handpick every pair to ensure that no matter which stage of your child’s development we have shoes that reflect the shape and needs of your kids’ feet.

We know choosing the right shoe size can be frustrating so we created Size Finder™ so you can buy the perfect shoe size for your little one from the comfort of your home. Use Size Finder™ on our product pages and buy with confidence knowing that we've done all the hard work including carefully hand measuring every pair we sell.

We make sure that every step, from the moment you visit our site to the time your kids’s shoes are delivered to your doorstep, is fun, stress-free and awesome.

Our brands

We are proud partners of the world’s top shoe brands to bring you exclusive collections and the latest styles. With our curated collection your little one's feet will always be comfy and cosy ready for uninterrupted playing, learning, and growing in style.

Our team

Our friendly and knowledgeable customer care team work around the clock to provide customers with helpful advice and support. You can reach them at customercare@awesomeshoes.com.

Our promise

We are always listening to our customers and improving our offer. If you have any feedback or opinions that you want to share you can reach us at founders@awesomeshoes.com

We hope you enjoy shopping with us and thank you for visiting our small corner of the web!


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Awesome Shoes © 2024 Made with 💛 in London, UK